Vaughan Evans & Partners
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The Standout Business Plan

The Standout Business Plan: Make It Irresistible - and Get the Funds You Need for Your Startup or Growing Business was co-authored with success guru Brian Tracy and published by AMACOM in North America in 2014.


It is essentially the same book as the best selling FT Essential Guide to Writing a Business Plan, but tailored to the North America market, with the central case study relocated from Devon to Oregon and with a host of North American business examples. It also features a number of perceptive observations on business success by Brian Tracy throughout the book.


Step by step, The Standout Business Plan will help you craft a winning plan that attracts investors.  Exceptionally clear and practical, the books explains how to:

  • Structure your business plan in the most logical way (e.g. market analysis before marketing plan)
  • Analyse market demand, competition, strategy, resources, financials, risk and opportunity - and assemble them into a coherent, consistent and credible whole
  • Pay special attention to four kinds of risk, delivering a credible strategy for mitigating each
  • Remove excessive detail, unsupported boasting and vague claims!


Real-world examples, clear instructions and a steady focus on what investors need to know will help transform even a flimsy or unremarkable document into a compelling, backable business plan.


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